Privacy Policy

1. Introduction

Welcome to Thrift Lens, an AI-powered application developed by Valleytainment Productions LLC ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the "Service").

Thrift Lens uses advanced artificial intelligence and machine learning technologies to help you discover thrift stores, scan items, and receive price estimates. We are committed to protecting your privacy and ensuring transparency about our data practices.

2. Information We Collect

2.1 Information You Provide

• Account Information: When you create an account, we collect your email address, username, and password (stored securely using industry-standard encryption).
• Profile Information: Optional profile details such as your name, profile picture, and preferences.
• User Content: Photos of items you scan, notes, saved searches, favorite stores, and any other content you submit through the app.
• Communications: Messages you send to us, feedback, support requests, and survey responses.

2.2 Information Collected Automatically

• Device Information: Device type, operating system, unique device identifiers, mobile network information, and device settings.
• Location Data: Precise location data (GPS coordinates) when you enable location services to find nearby thrift stores. You can disable location services at any time in your device settings.
• Usage Data: How you interact with the app, features you use, pages you visit, time spent in the app, and crash reports.
• Camera & Photos: When you use our scanning feature, we access your device's camera and photo library to scan items. Images are processed on-device and on our servers for AI analysis.
• Log Data: IP address, browser type, access times, pages viewed, and referring website addresses.

2.3 AI Scanning & Image Processing

When you scan an item using Thrift Lens:

• Images are captured using your device's camera or selected from your photo library.
• Images are processed using AI/ML models to identify items, extract features, and generate price estimates.
• Image data may be temporarily stored on our servers for processing and may be used to improve our AI models.
• We do not share your scanned images with third parties except as described in Section 5 (Third-Party Services).
• You can delete scanned items and associated images at any time through the app settings.

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Core Service Functions

• Provide, maintain, and improve the Thrift Lens app and its features.
• Process and analyze scanned images to identify items and generate price estimates.
• Locate and display nearby thrift stores based on your location.
• Personalize your experience, including recommendations and search results.
• Enable features such as saving favorite stores, creating wishlists, and tracking price history.

3.2 AI & Machine Learning

• Train and improve our AI models for item recognition and price estimation.
• Analyze patterns in scanned items to enhance accuracy and provide better recommendations.
• Develop new features and capabilities using aggregated, anonymized data.

3.3 Communication & Support

• Respond to your inquiries, provide customer support, and send service-related notifications.
• Send you updates about new features, promotions, and important changes to the Service.
• Conduct surveys and gather feedback to improve user experience.

3.4 Safety & Security

• Detect, prevent, and address fraud, abuse, security issues, and technical problems.
• Enforce our Terms of Service and protect the rights, property, and safety of users and others.
• Comply with legal obligations and respond to legal requests.

3.5 Analytics & Improvement

• Analyze usage patterns to understand how users interact with the app.
• Measure the effectiveness of features and content.
• Conduct research and development to improve our services.

4. Data Storage & Security

4.1 Data Storage

Your data is stored on secure servers located in the United States. We use industry-standard security measures to protect your information, including:

• Encryption: Data in transit is encrypted using TLS/SSL protocols. Sensitive data at rest is encrypted using AES-256 encryption.
• Access Controls: Access to your personal data is restricted to authorized personnel who need it to provide services.
• Regular Security Audits: We conduct regular security assessments and vulnerability testing.
• Secure Authentication: Passwords are hashed using bcrypt and never stored in plain text.

4.2 Data Retention

• Account information is retained for as long as your account is active.
• Scanned images and item data are retained until you delete them or close your account.
• Location data is not stored permanently; we only use it for real-time store location services.
• Analytics and log data may be retained for up to 2 years for security and improvement purposes.
• You can request deletion of your data at any time (see Section 6: Your Rights).

4.3 Data Breach Notification

In the event of a data breach that compromises your personal information, we will notify you and relevant authorities as required by applicable law, typically within 72 hours of discovery.

5. Third-Party Services

Thrift Lens may integrate with third-party services to provide certain features. These services have their own privacy policies, and we encourage you to review them.

5.1 Service Providers

• Cloud Storage: We use cloud service providers (e.g., AWS, Google Cloud) to store and process data.
• AI/ML Services: We may use third-party AI services for image processing and analysis. These services process images according to their privacy policies.
• Analytics: We use analytics services (e.g., Google Analytics) to understand app usage. These services may collect anonymized data.
• Payment Processing: If you make in-app purchases, payment information is processed by third-party payment processors (e.g., Apple, Google, Stripe).
• Maps & Location: We use mapping services (e.g., Google Maps, Apple Maps) to display store locations.

5.2 Data Sharing

We do not sell your personal information. We may share data in the following circumstances:

• With Your Consent: When you explicitly authorize us to share information.
• Service Providers: With trusted third parties who assist in operating our app, subject to confidentiality agreements.
• Legal Requirements: When required by law, court order, or government regulation.
• Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to users).
• Aggregated Data: We may share anonymized, aggregated data that cannot identify you individually.

6. Your Rights & Choices

You have the following rights regarding your personal information:

6.1 Access & Portability

• Request a copy of the personal data we hold about you.
• Export your data in a machine-readable format.

6.2 Correction & Deletion

• Update or correct inaccurate information through your account settings.
• Request deletion of your account and associated data.
• Delete individual scanned items and images through the app.

6.3 Opt-Out & Preferences

• Disable location services in your device settings.
• Opt out of marketing communications via email preferences or unsubscribe links.
• Disable push notifications in your device settings.
• Control camera and photo library access through device permissions.

6.4 Data Processing Restrictions

• Request that we limit how we process your data in certain circumstances.
• Object to processing of your data for certain purposes (e.g., marketing).

6.5 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, and shared.
• Right to delete personal information (subject to certain exceptions).
• Right to opt-out of the sale of personal information (we do not sell your data).
• Right to non-discrimination for exercising your privacy rights.

6.6 European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right to access, rectification, erasure, and data portability.
• Right to object to processing and request restriction of processing.
• Right to withdraw consent at any time.
• Right to lodge a complaint with a supervisory authority.

7. Children's Privacy

Thrift Lens is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@valleytainment.com.

If we discover that we have collected information from a child under 13, we will delete that information promptly. In some jurisdictions, the age limit may be higher (e.g., 16 in the EEA). We comply with applicable age restrictions.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting the updated policy on this page with a new "Last Updated" date.
• Sending an email notification to registered users (if the changes are significant).
• Displaying an in-app notification when you next open the app.

Your continued use of Thrift Lens after changes become effective constitutes acceptance of the updated Privacy Policy. If you do not agree with the changes, you may stop using the Service and delete your account.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: