I don’t wait for invites. I run a simple system: **find**, **pitch**, **advance**, **promote**, **perform**, **follow up**. This guide shows exactly how I discover open mics, contact bookers, lock dates, and convert small sets into paid shows—without burning bridges or wasting time.
## 1) Mindset & Offer
- **Venue-first thinking.** Bookers care about **fit**, **draw**, **low headache**. Make your pitch answer all three.
- **Proof over promises.** One clean live clip and a simple poster mock beats a paragraph of claims.
- **Small wins → bigger slots.** Crush a 10-minute open mic, bring 5 fans, post a tidy recap. Repeat.
- **Be easy to say “yes” to.** Clear date ranges, short set options (15/30/45), and a no-drama tech setup.
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## 2) EPK That Actually Books
A one-screen **booking page** (or PDF) with:
- **1-sentence elevator line** (genre + vibe + for fans of ___).
- **60–90s live performance video** (phones ok if audio is clean).
- **3 standout tracks** (links).
- **Clean press photo** (landscape + portrait).
- **Stage plot & input list** (see template below).
- **Socials + last 60-day stats** (followers, avg. reel views).
- **Contact** (email + phone) and **availability window**.
> Pro tip: Put the live clip **above the fold**. Bookers skip fast.
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## 3) Where I Find Open Mics & Bookers
Use these **search patterns** (swap CITY):
- Google: `CITY "open mic"`, `CITY singer-songwriter open mic`, `CITY comedy + music open mic`
- Instagram: search Places/Tags for `CITY open mic`, `CITY showcase`, `CITY songwriter night`
- Event sites: Bandsintown, Songkick, Eventbrite, Meetup (filter by “music” + date)
- Community: local FB groups, Discords, university orgs, neighborhood cafés/breweries
- On-foot: posters near campuses, record stores, indie venues, coffee shops
**Pittsburgh anchors to check regularly:** Mr. Smalls, The Funhouse @ Mr. Smalls, Thunderbird Café & Music Hall, Roxian Theatre, Spirit, The Government Center, Club Café, open stages at cafés/breweries around Lawrenceville, Bloomfield, and South Side.
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## 4) Booking Pipeline (Lead → Pitch → Confirm → Advance → Perform → Follow-Up)
Keep a tiny **Outreach Tracker** (CSV below) with columns:
**Venue/Host | Contact | Platform | Fit (why) | Pitch Date | Status | Hold/Confirm Date | Tech Sent | Promo Sent | Recap Sent | Notes**
**Status codes I use:** Lead / Pitched / Soft Hold / Confirmed / Advanced / Played / Recapped / No
**Cadence:**
- **Mon:** find 5 new leads
- **Tue:** send pitches
- **Thu:** nudge follow-ups
- **Sun:** post recaps + send thank-yous
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## 5) How I Pitch (Email/DM Templates)
**Subject (pick one):**
- `Local opener — 30m set, flexible dates (live video inside)`
- `CITY artist — can bring 10–20, easy tech, looking for weeknight`
**Email (3 sentences + links):**
Hi **[Name]**, I’m **[Artist]** (alt-R&B / hip-hop hybrid; for fans of **[X/Y/Z]**). Here’s a **90-sec live clip** and **3 tracks**: **[YouTube link]**, **[Link 1]**, **[Link 2]**.
**Ask:** 20–30 min **opener** or **weeknight** set in **[2–3 date windows]**. I’ll provide poster assets, a clean stage plot (2 mics, stereo playback), and short reels to help promo.
If a fit, I’ll send the **stage plot**, **one-pager EPK**, and **promo kit** same day. Thanks!
**Instagram DM (short):**
Hey **[Venue/Host]** — local **[genre]** artist with a tight 20–30 min set. Live clip (90s): **[link]**. Looking at **[2–3 dates]**. I bring 10–20 and handle promo assets. If it helps, I can also **host an open mic** or **run a showcase segment**. Open?
**Follow-up (72h):**
Bumping this kindly in case it slipped through. Still open for **[date window]**; happy to hold a **15/30/45** option and send a poster + stage plot today.
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## 6) Open Mic Strategy (From 5 Minutes → Full Set)
- **Arrive early** (sign-up order matters). Ask for **timekeeper + host name**.
- **Bring playback** on phone/USB; carry your **own 1/8" → 1/4" adapter** and a spare XLR.
- **Perform one undeniable song** (no medleys). Take **10 sec of crowd video** from a friend.
- **Close with a booking line:** “If you book shows or run a space, I’ve got a 20-minute set—DM me.”
- **Thank the host** and ask: “Any open slots coming up?”
- **Convert on the spot:** exchange IGs, send your live clip that night, and offer a **guest slot** for their next event.
- **Post a recap in 24h** tagging the venue/host and 2 performers you liked. That’s how you get invited back.
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## 7) Promotion That Helps Venues Say “Yes”
- **Promo kit** (deliver with confirmation): 1080×1350 poster, 1920×1080 story, 15s reel, caption w/ tags, ticket link if any.
- **Posting plan:** T-14, T-7, T-3, T-1, and day-of.
- **Street team micro-asks:** 3 friends each post once; offer guest list + merch discount.
- **QR codes:** tip jar + mailing list at the table.
- **After the show:** post a clean recap w/ setlist + thanks; email venue a Google Drive folder of photos/reels they can reuse.
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## 8) Money & Terms (Guarantee vs. Door)
- **Common deals:**
- Weeknight local: **door split** (50/50 after costs) or small **guarantee + %**
- Support slot: flat **$50–$150** or **merch-heavy** deals
- Headline indie room: **guarantee** based on draw + presale
- **Ask cleanly:** “Open to a small guarantee or standard door split; I’ll handle posters and short-form promo.”
- **Settlement checklist:** count at end, confirm split, collect pay, thank staff, book the next hold.
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## 9) 14-Day Sprint to Your Next Booking
**Day 1–2:** Assemble EPK (live clip, photos, one-pager, stage plot).
**Day 3:** Build tracker; list 15 leads (5 open mics, 10 venues).
**Day 4–5:** Pitch 10 venues/hosts with date windows.
**Day 6–7:** Hit 2 open mics (capture content, meet hosts).
**Day 8:** Follow-ups; send promo kit to any soft holds.
**Day 9–10:** Lock one **weeknight** and one **open mic feature**.
**Day 11–12:** Design poster + 15s reel; schedule posts (T-7, T-3, T-1).
**Day 13:** Rehearse a **tight 20–30**; print a simple setlist.
**Day 14:** Play, collect contacts, post recap, send thank-yous, request next hold.